Cyber Universe - Nike Airmax Day Poster Design

Project Summary

Thanks to high-tech, AI is substituting for human labor, which, thus, stimulates human beings to explore more possibilities. However, if AI is for improper use, it is inevitable to exert a negative influence on humans’ future life. We long for a harmonious society in which human beings and AI robots can co-live. The image tends to reflect this core value. The character I create is half-human and half-robot. The power is sparked after she touches another AI robot. The 70s retro tone accelerates the weight of the time.

高科技下的人工智能正在逐渐代替部分的人类脑力劳动，也因为这样的科技化产物，人类能够探索到更多的可能。然而如果人工智能技术被不正当的发展，却也不可避免的对人类未来生活带来一定的负面影响，我们渴望的未来世界是人类和AI机器人能达到某一种和谐，这也是这个画面想要表达的核心。画面的主体是个似人似AI的形象，人类手指与机械手指的触碰也正在表达两种能量碰撞所带来的力量。整个画面运用了70年代复古的色调，增加了时间的穿梭感，同样主体的形象更接近于女性，也希望能突显女性与众不同的魄力。